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Only 1 in 4 Irish SME’s are currently selling online. The implication surrounding this figure is a widespread cause for concern when considering European shoppers spent €487 billion online last year (2016).

Out of this, Irish businesses only received a share worth €8.8 billion – less than 2%.

Business owners across Ireland are losing a substantial 74% of online revenue from Irish shoppers due to not being sufficiently equipped with the capabilities needed for selling online. These figures expose a vulnerability amongst SME’s with rising concerns surrounding missing out on opportunities for future international trade.

The cross-border digital marketplace is growing annually at a rate of 25%

The cross-border digital marketplace is growing by 25% annually, which is twice the rate of domestic online markets, clearly demonstrating the unyielding expansion of the international online marketplace.

As the momentum of this trading platform shows no sign of slowing down, it is crucial business owners prioritise digital business development to establish their presence amongst some of the global players.

It is common for businesses to show signs of uncertainty when discussing online trading activities; there are a number of eCommerce platforms with a range of different offerings available. Often the task of conducting further research into these can be slightly daunting and carry time implications when trying to make an informed decision.

Regardless of which stage you are at with your online activity, speaking to an agency can save you time and allow you to gain expert insight into the industry.

If you would like to discuss your online activity further, drop us a line at or give us a call on (+44)28 9094 1662

Sinead McKenna

Sinéad has experience in bringing about business growth through digitally-enhanced initiatives. She has delivered successful online marketing campaigns for businesses in the UK and USA, and is heavily involved in digital strategy formation to help transform unique visitors into lifetime customers. In the offline world, Sinéad enjoys live music, paleo living and Crossfit Belfast.

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