With over 12 years roofing experience, qualified and accredited tradesmen and fully insured and registered installers, Eco Seal NI are Northern Ireland’s number one go to for domestic cleaning of roofs, driveways, walls and patios. All of their staff are fully trained and highly skilled to ensure top quality results every time.
Domestic cleaning is a huge industry across the UK and Ireland. David already had a website that, although functioning, was not generating a huge amount of leads or enquiries. We analysed the site and found the user experience (UX) to be awful with no option to link from other pages, lots of dead links throughout the site and most importantly it was very difficult to simply contact Eco Seal directly. Unfortunately we had no analytics to use as a baseline however with vigorous research both on and offline, we knew what the customers wanted to see first.
David’s previous website was not responsive, something which is essential on all websites now. It not only improves search engine rankings but ensures a consistent user experience across all devices including mobile phones and tablets.
In the background, Perch is used as the content management system which allows David to update his content regularly with fresh and original content. Finally, Eco Seal already had a fantastic social media presence and utilise all of the available tools very well, however their profile pictures and banners didn’t tie in well with the new website. We wanted to make sure the brand was kept consistent across all mediums so we provided these to David as well.