Oasis Travel is Northern Ireland’s largest independent travel agency. For more than thirty years they’ve been providing customers with expert guidance, fantastic value and a world of choice. From family holidays to luxury vacations; from city breaks to corporate travel, they have it covered with branches in Lisburn, Bangor Holywood, Howard Street and the Lisburn Road.
Oasis came on board with us a few years to revamp their website and immediately seen a huge increase in sales and traffic due to the enhanced visuals on the site, primarily through the use of imagery . However in this industry, trends, styles and technologies change so rapidly that we needed to redesign the site four years later.
This time, we decided to take a different approach so instead of selling specific packages or deals, we wanted to simply showcase the majority of destinations and types of holidays that Oasis offer. Everything from city breaks to ski breaks and beach holidays to African tours. This was achieved by making the site more of a directory rather than selling tool and allowed customers to easily navigate their way to their desired holiday type – something that was considered a little risky considering we certainly had the capability of introducing this on the site. However, it has seen inquiries (which led to sales) double within 6 months on the previous year.
A responsive layout enhanced the customers UX and a Perch content management system allows Oasis to update their site on an (almost) daily basis. Due to the success of this new website along with our expanding range of services. we now look after the Oasis Travel email newsletter, cruise directory and social media graphics.